MICHAL KRATOCHVÍL
graphic & brand designer with goal-oriented marketing solutions
🏆 Latest highlights
What i doAs a graphic & brand designer with goal-oriented marketing solutions, I help brands turn complex messages into clear visual stories that resonate with the right audience. My work connects brand design, visual identity and graphic design with practical marketing thinking, so every project supports specific business or communication goals. I create distinctive visual identities that make brands recognizable across print, digital and outdoor environments. Thanks to experience with cultural institutions, festivals, education and commercial brands, I can adapt brand design to very different audiences while keeping a consistent visual identity.
Each project starts with understanding your strategy, positioning and marketing challenges, not just with choosing colors and typography. I design brochures, posters, campaigns and digital materials as part of a coherent visual identity system that works in the real world, not only in presentations.
My clients appreciate that graphic design is always linked to measurable marketing results, such as higher attendance, better brand awareness or clearer communication. I help you structure your content and marketing messages so that brand design supports your story instead of competing with it. Together we build a visual identity that your team can use easily and consistently in everyday communication.
If you are looking for a graphic & brand designer with goal-oriented marketing solutions, let’s create a visual language that moves your brand forward.
Experience
I have been working in the creative environment and marketing for over 14 years, the main experience I gained was in the marketing management of international companies such as XXXLutz, Bivš (Cognos AG), D.A.S. Rechtsschutz AG, CPI Property Group or DONART Film. Thanks to my unique focus not only on marketing, but also on brand design, I can design campaigns both marketing and creatively. The projects I have been involved in have won numerous awards. My clients include the Pilsen Philharmonic Orchestra, Hyundai Domanský, Mountfield, Sazka, Naturparkland Oberpfälzer Wald, Ambis, DONART Film and dozens of smaller companies. I specialise in high-impact but low-budget campaigns.
Firsthand recommendations
I have been working with Michal for several years now and during that time he has moved the Pilsen Philharmonic forward significantly. Thanks to his coherent and sophisticated brand communication we are able to sell more concerts and also act as an important institution in the whole West Bohemia region. I see Michal's fundamental contribution in his unique combination of design and marketing: he doesn't deal with graphics as a separate discipline, but thinks about it in marketing terms, so for us he very effectively connects the visual side of the brand and the strategic side of our business.
MgA. Michal Čejna-Karban
PR and Marketing Manager of the Pilsen Philharmonic
PR and Marketing Manager of the Pilsen Philharmonic
I have been working with Michal for a long time, he always knows how to find a functional creative solution that moves us forward.
Ilona Hunsperger
ILE-Managerin
ILE-Managerin
There is no better person for a functional campaign. Michal is great at finding key messages and communicating those effectively in the outdoor space.
Eva Havránková
Director of bigboard advertising company Marke Plus
Director of bigboard advertising company Marke Plus
